This project is the first JackThreads collaboration with a major athletic footwear brand. The idea of working on a exclusive product was being thrown around for years but either the JT brand wasn’t ready or the MOQ’s were just too high. Eventually everything lined up and I thought it would be fitting to start with one of Reebok’s most recognized sneakers. The Reebok Classic Nylon. the sneaker was released almost 30 years ago and has stood the test of time. The brand was also pushing the Classic leather at that time and I wanted to align with that story by doing a three part Classic Running story. 

for the first drop i decided to keep the colors classic and focus on bringing high quality suedes and at the same time keeping it at $75. After a few rounds of sampling we decided on two sneakers and to release them around the 2016 summer olympics. My personal favorite is the white pair. I threw a summertime favorite gum outsole and a patriotic red white and blue upper. The blue pair i paid homage to the JT company color by making the outsole in Orange.com pantone. 

PROJECT:

JT X reebok classic nylon

ROLE: 
Project Manager / Designer / Buyer

status:
Launched summer 2016

COLLABORATORS:
PATRICK BUNKER (REEBOK CLASSICS TREND SALES)
JOSHUA YUCIUS (REEBOK CLASSICS GLOBAL PRODUCT MANAGER)
KIMBERLY NONATO (JACKTHREADS BUYER)

press:
hypebeast
KICKSONFIRE
nicekicks
SNEAKERFREAKER
solecollector